Recruiting

Observational Study

Sponsor:

NYU Langone Health

Code:

NCT06969638

Conditions

Food Selection

Eligibility Criteria

Sex: All

Age: 13 - 17

Healthy Volunteers: Accepted

Interventions

Black Ads

White Ads

Many Likes

Few Likes

Study Details

Brief summary:

This is a randomized trial to examine the influence of number of "likes"on social media food ads on Black and White adolescents' food purchases

Conditions

Food Selection

Study ID

NCT06969638

Start date

Apr 29, 2025

Status verified date

Jun, 2026

Completion date

Jun, 2027

Anticipated

Primary completion date

Jun, 2027

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 13 - 17

Healthy Volunteers: Accepted

Inclusion Criteria:

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion Criteria:

\- participants who do not meet all criteria described above.

Study Design

Enrollment

1300 participants

Anticipated

Allocation

Randomized

Intervention Model

Factorial

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

experimental: Black Many Likes

Food ads with many "likes" and featuring Black individuals

experimental: Black Few Likes

Food ads with few "likes" and featuring Black individuals

experimental: White Many Likes

Food ads with many "likes" and featuring White individuals

experimental: White Few Likes

Food ads with many "likes" and featuring White individuals

Interventions

Black Ads

Food ads that feature Black individuals

White Ads

Food ads that feature White individuals.

Many Likes

Food ads that have many "likes"

Few Likes

Food ads that have few "likes"

Primary outcome measure

  • Number of Calories Purchased [ Time Frame: Day 0 (approximately 5 minutes) ]

Central Contacts and Locations

Central contacts

Krystle Tsai

6465013880krystle.tsai@nyulangone.org

Locations

NYU Langone Health

Recruiting

New York, New York, United States, 11106

More Information

Sponsor

NYU Langone Health

Last update posted

Jun 10, 2026

Last verified

Jun, 2026

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-10. This information was provided to ClinicalTrials.gov by NYU Langone Health on 2026-06-10.