Recruiting

Observational Study

Sponsor:

NYU Langone Health

Code:

NCT06969651

Conditions

Calorie Consumption

Eligibility Criteria

Sex: All

Age: 13 - 17

Healthy Volunteers: Accepted

Interventions

Black-Food

White-Food

Black-Non Food

White-Non Food

Food-Many Likes

Study Details

Brief summary:

This is a randomized trial to to test the degree to which visual attention to unhealthy foods, racially congruent people, and/or "likes" in social media ads explains the relationship between ad exposure and calorie intake.

Conditions

Calorie Consumption

Study ID

NCT06969651

Start date

Apr 30, 2025

Status verified date

Jun, 2026

Completion date

Jun, 2027

Anticipated

Primary completion date

Jun, 2027

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 13 - 17

Healthy Volunteers: Accepted

Inclusion Criteria:

  • adolescent (13-17 years of age) who identifies as only non-Latino White or only Black/African American; who logs into Instagram once daily; who can read and speak English

Exclusion Criteria:

  • \- participants who do not meet all criteria described above

Study Design

Enrollment

480 participants

Anticipated

Allocation

Randomized

Intervention Model

Crossover

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

experimental: Block 1: Black-Food

Exposure to ads with a Black person featuring a food product

experimental: Block 2: White-Food

Exposure to ads with a White person featuring a food product

experimental: Block 3: Black-Non Food

Exposure to ads with a Black person featuring a non-food product

experimental: Block 4: White-Non Food

Exposure to ads with a White person featuring a non-food product

experimental: Block 5: Food-Many Likes

Exposure to ads with many "likes" featuring a food product

experimental: Block 6: Non Food-Many Likes

Exposure to ads with many "likes" featuring a non-food product

experimental: Block 7: Food-Few Likes

Exposure to ads with few "likes" featuring a food product

experimental: Block 8: Non Food-Few Likes

Exposure to ads with few "likes" featuring a non-food product

Interventions

Black-Food

Ads featuring a Black person with a food product

White-Food

Ads featuring a White person with a food product

Black-Non Food

Ads featuring a Black person with a non-food product

White-Non Food

Ads featuring a White person with a non-food product

Food-Many Likes

Ads with Many "likes" featuring a food product

Non Food-Many Likes

Ads with Many "likes" featuring a non-food product

Food-Few Likes

Ads with Few "likes" featuring a food product

Non Food-Few

Ads with Few "likes" featuring a non-food product

Primary outcome measure

  • Caloric Intake [ Time Frame: Day 0 (Approximately 60 minutes) ]
  • Visual Attention to Ad Features - First Fixation [ Time Frame: Day 0 (Approximately 60 minutes) ]
  • Visual Attention to Ad Features - Gaze Duration [ Time Frame: Day 0 (Approximately 60 minutes) ]
  • Visual Attention to Ad Features - Number of Fixations [ Time Frame: Day 0 (Approximately 60 minutes) ]

Central Contacts and Locations

Central contacts

Program Manager

6465013880krystle.tsai@nyulangone.org

Zora Hall

zora.hall@nyulangone.org

Locations

NYU Langone Health

Recruiting

New York, New York, United States, 10016

Contacts

Program Manager

646-501-3394krystle.tsai@nyulangone.org

More Information

Sponsor

NYU Langone Health

Last update posted

Jun 10, 2026

Last verified

Jun, 2026

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-10. This information was provided to ClinicalTrials.gov by NYU Langone Health on 2026-06-10.