Recruiting

Modified Risk Claims

Sponsor:

Roswell Park Cancer Institute

Code:

NCT07102082

Conditions

Smoking Behaviors

Eligibility Criteria

Sex: All

Age: 21+

Healthy Volunteers: Accepted

Interventions

Modified Risk - None

Modified Risk Claim

Study Details

Brief summary:

To explore consumer responses to the announcement and implementation of new modified risk claims for Copenhagen and General Snus (brands of smokeless tobacco (ST) products) using a series of complementary and innovative research activities and methods.

Conditions

Smoking Behaviors

Study ID

NCT07102082

Start date

Sep 25, 2025

Status verified date

May, 2026

Completion date

Sep 30, 2027

Anticipated

Primary completion date

Sep 30, 2027

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 21+

Healthy Volunteers: Accepted

Inclusion Criteria:

  • Residing in one of the 8 counties of Western New York (Erie, Niagara, Cattaraugus, Chautauqua, Allegheny, Livingston, Genesee, Orleans, Wyoming).
  • Smoke cigarettes every day, at least 5 cigarettes per day, for at least 1 year.
  • Open to trying a non-combusted oral tobacco product.
  • Have access to a device (ie: computer/tablet/smartphone) with internet capabilities to participate in an online survey study.
  • Have the ability to read, write, and communicate in English.
  • Participant must understand the investigational nature of this study and an Independent Ethics Committee/Institutional Review Board approved information sheet prior to receiving any study related procedure

Exclusion Criteria:

  • Plan to quit smoking in the next 30 days.
  • Use of smokeless tobacco at least weekly in the last 6 months.
  • Lifetime use (that is, ever used at any time prior to the study) of Copenhagen or General Snus.
  • Unwilling or unable to follow protocol requirements.
  • Pregnant or planning to become pregnant (by self report)

Study Design

Enrollment

160 participants

Anticipated

Allocation

Randomized

Intervention Model

Parallel Assignment

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

sham comparator: Group A - no claim

Participants view smokeless tobacco ads with no claims

active comparator: Group B - Modified Risk Tobacco Product Claim

Participants view ads with a modified risk claim

Interventions

Modified Risk - None

Participants view ads with no modified risk claim

Modified Risk Claim

Participants view ads with a modified risk claim

Primary outcome measure

  • Demand for cigarettes [ Time Frame: After one session - 1 hour ]
  • Increase in knowlege of tobacco-associated diseases [ Time Frame: After one session - I hour ]

Central Contacts and Locations

Central contacts

ASK RPCI

1-800-767-9355askroswell@roswellpark.org

Locations

Roswell Park

Recruiting

Buffalo, New York, United States, 14206

More Information

Sponsor

Roswell Park Cancer Institute

Last update posted

Jun 1, 2026

Last verified

May, 2026

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-10. This information was provided to ClinicalTrials.gov by Roswell Park Cancer Institute on 2026-06-01.