Recruiting

Observational Study

Sponsor:

UNC Lineberger Comprehensive Cancer Center

Code:

NCT07226271

Conditions

Health Behavior

Eligibility Criteria

Sex: All

Age: 21 - 70+

Healthy Volunteers: Accepted

Interventions

Natural Claim

Sugar Claim

Fruit Claim

Study Details

Brief summary:

This study aims to examine the effects of marketing claims on alcoholic beverage packaging on alcohol consumers' perceptions and intentions. Participants will be randomized to view three images of alcoholic beverages (beer, hard seltzer, flavored malt beverage) with one of three marketing claims (or a no claim control), and then queried about their perceptions of the product and intentions to consume the product.

Conditions

Health Behavior

Study ID

NCT07226271

Start date

Oct 10, 2025

Status verified date

Jun, 2026

Completion date

Sep 17, 2026

Anticipated

Primary completion date

Sep 17, 2026

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 21 - 70+

Healthy Volunteers: Accepted

Inclusion Criteria:

  • Adults ages 21 years and older
  • Consumed alcohol at least once in the last year
  • Able to complete a survey in English

Exclusion Criteria:

\- Not living in the US

Study Design

Enrollment

1500 participants

Anticipated

Allocation

Randomized

Intervention Model

Parallel Assignment

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

experimental: Natural Claim

experimental: Sugar Claim

experimental: Fruit Claim

no intervention: No-claim Control

Interventions

Natural Claim

Participants assigned to this condition will view three alcoholic beverages that carry the following claim: All natural flavors

Sugar Claim

Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Zero sugar

Fruit Claim

Participants assigned to this condition will view three alcoholic beverages that carry the following claim: Made with real fruit

Primary outcome measure

  • Openness to consume [ Time Frame: Baseline ]

Central Contacts and Locations

Central contacts

Phoebe R Ruggles, MS

707-496-5694pruggles@unc.edu

Marissa G Hall, PhD

919-445-1310mghall@unc.edu

Locations

University of North Carolina at Chapel Hill, Department of Radiation Oncology

Recruiting

Chapel Hill, North Carolina, United States, 27599

Contacts

Phoebe Ruggles, MS

919-445-6911pruggles@unc.edu

Principal Investigator:

Phoebe Ruggles, MS

More Information

Sponsor

UNC Lineberger Comprehensive Cancer Center

Last update posted

Jun 25, 2026

Last verified

Jun, 2026

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-09. This information was provided to ClinicalTrials.gov by UNC Lineberger Comprehensive Cancer Center on 2026-06-25.