Recruiting

Social Media Ads

Sponsor:

NYU Langone Health

Code:

NCT07249398

Conditions

Food Selection

Food Choices

Calorie Consumption

Eligibility Criteria

Sex: All

Age: 13 - 17

Healthy Volunteers: Accepted

Interventions

Racially Congruent Ads

Racially Incongruent Ads

Black Ads

White Ads

Many Likes

Study Details

Brief summary:

This is a Master ClinicalTrials.gov Protocol for study 20-01796:

Aim 1: Examining Influence of Social Media Ads on Black and White Adolescents' Food Choices - Study 1 (NCT05380505)

Aim 2: A Randomized Trial to Examine the Influence of "Likes" in Social Media Food Ads on Black and White Adolescents' Food Purchases - Study 2 (NCT06969638)

Aim 3: Comparing the Effects of Racial Congruence, "Likes," and Food Images in Social Media Ads on Adolescents' Caloric Intake - Study 3 (NCT06969651)

Conditions

Food Selection

Food Choices

Calorie Consumption

Study ID

NCT07249398

Start date

Mar 16, 2022

Status verified date

Nov, 2025

Completion date

Jun, 2026

Anticipated

Primary completion date

Jun, 2026

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 13 - 17

Healthy Volunteers: Accepted

Inclusion Criteria:

1. be 13-17 years of age;
2. identify as only non-Latino White or only Black/African American;
3. report that they log into Facebook at least once daily; and
4. read and speak English.

Exclusion Criteria:

  • Any criteria not met as listed above will bar an adolescent from participating in the study.

Study Design

Enrollment

3650 participants

Anticipated

Allocation

Randomized

Intervention Model

Factorial

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

experimental: (Aim 1) Condition 1: Race Congruent Ads

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

experimental: (Aim 1) Condition 2: Race Incongruent Ads

Participants will complete a 15-minute survey in which they will be randomized to view and rate Facebook food ads associated with their condition. Then they will complete a food purchasing task in which they will shop in an online store that will display six food items and six beverages. Finally, they will answer demographic questions (e.g., self-reported height and weight) and view a debriefing summary that describes the full purpose of the study.

experimental: (Aim 2) Black Many Likes

Food ads with many "likes" and featuring Black individuals

experimental: (Aim 2) Black Few Likes

Food ads with few "likes" and featuring Black individuals

experimental: (Aim 2) White Many Likes

Food ads with many "likes" and featuring White individuals

experimental: (Aim 2) White Few Likes

Food ads with few "likes" and featuring White individuals

experimental: (Aim 3) Block 1: Black-Food

Exposure to ads with a Black person featuring a food product

experimental: (Aim 3) Block 2: White-Food

Exposure to ads with a White person featuring a food product

experimental: (Aim 3) Block 3: Black-Non Food

Exposure to ads with a Black person featuring a non-food product

experimental: (Aim 3) Block 4: White-Non Food

Exposure to ads with a White person featuring a non-food product

experimental: (Aim 3) Block 5: Food-Many Likes

Exposure to ads with many "likes" featuring a food product

experimental: (Aim 3) Block 6: Non Food-Many Likes

Exposure to ads with many "likes" featuring a non-food product

experimental: (Aim 3) Block 7: Food-Few Likes

Exposure to ads with few "likes" featuring a food product

experimental: (Aim 3) Block 8: Non Food-Few Likes

Exposure to ads with few "likes" featuring a non-food product

Interventions

Racially Congruent Ads

(Aim 1) Facebook food ads that are racially congruent.

Racially Incongruent Ads

(Aim 1) Facebook food ads that are racially incongruent.

Black Ads

(Aim 2 and 3) Food ads that feature Black individuals.

White Ads

(Aim 2 and 3) Food ads that feature White individuals.

Many Likes

(Aim 2 and 3) Food ads that have many "likes"

Few Likes

(Aim 2 and 3) Food ads that have few "likes"

Black-Non Food

(Aim 3) Ads featuring a Black person with a non-food product

White-Non Food

(Aim 3) Ads featuring a White person with a non-food product

Non Food-Many Likes

(Aim 3) Ads with Many "likes" featuring a non-food product

Non Food-Few Likes

(Aim 3) Ads with Few "likes" featuring a non-food product

Primary outcome measure

  • Number of Calories Purchased [ Time Frame: Day 0 (approximately 15 minutes ) ]
  • Number of Calories Purchased [ Time Frame: Day 0 (approximately 5 minutes) ]
  • Caloric Intake [ Time Frame: Day 0 (approximately 60 minutes) ]
  • Visual Attention to Ad Features - First Fixation [ Time Frame: Day 0 (approximately 60 minutes) ]
  • Visual Attention to Ad Features - Gaze Duration [ Time Frame: Day 0 (approximately 60 minutes) ]
  • Visual Attention to Ad Features - Number of Fixations [ Time Frame: Day 0 (approximately 60 minutes) ]

Central Contacts and Locations

Central contacts

Program Manager

6465013880krystle.tsai@nyulangone.org

Zora Hall

zora.hall@nyulangone.org

Locations

NYU Langone Health

Recruiting

New York, New York, United States, 10016

More Information

Sponsor

NYU Langone Health

Last update posted

Nov 25, 2025

Last verified

Nov, 2025

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-10. This information was provided to ClinicalTrials.gov by NYU Langone Health on 2025-11-25.