Recruiting

Observational Study

Sponsor:

University of Washington

Code:

NCT07490652

Conditions

Hispanic Americans

Chronic Disease Prevention

Cancer Prevention

Fruit and Vegetable Consumption

Eligibility Criteria

Sex: All

Age: 18+

Healthy Volunteers: Accepted

Interventions

The Value of Our Health

Study Details

Brief summary:

The goal of this clinical trial is to adapt and implement The Value of Our Health (Our Value), a program to promote eating fruit and vegetables, for people living in rural areas. The program will be offered in small, independent grocery stores and delivered by community health workers. The main question this study will answer is: Do customers who shop at stores receiving Our Value eat more fruits and vegetables than customers of other stores?

Conditions

Hispanic Americans

Chronic Disease Prevention

Cancer Prevention

Fruit and Vegetable Consumption

Study ID

NCT07490652

Start date

Apr 17, 2026

Status verified date

Aug, 2026

Completion date

May, 2029

Anticipated

Primary completion date

May, 2029

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 18+

Healthy Volunteers: Accepted

Inclusion criteria:

In order for an individual to participate in this study, the individual must meet all of the following criteria:

  • Identify as Latino or Hispanic
  • Be at least 18 years or older
  • Live in Benton, Franklin, or Yakima county for at least 6 months and plan to remain there for the next 12 months
  • Visit this store at least once per week
  • Be primary household shopper (conducting 50% of shopping duties)
  • Eat 4 or less servings of fruits and vegetables per week Only one participant per household will be recruited to ensure the independence of observations.

Exclusion criteria:

Subjects who do not meet the inclusion criteria above will be excluded from the study. If any subject shows 3 or more visual signs of intoxication or impairment, they will be excluded from the study. The study team member will assess visual signs of intoxication during recruitment using the Oregon Liquor \& Cannabis Commission 50 Signs of Visual Intoxication assessment. A link to these signs can be found here: https://www.oregon.gov/olcc/docs/publications/50\_signs\_visible\_intoxication.pdf

Study Design

Enrollment

400 participants

Anticipated

Allocation

Randomized

Intervention Model

Parallel Assignment

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

experimental: Intervention condition

These stores will receive the intervention.

no intervention: Control condition

The control condition stores will not receive the intervention during the measurement period.

Interventions

The Value of Our Health

The Value of Our Health is a 12-month program. Community health workers (CHWs) lead the first six months of structural and social change activities, followed by six months of store manager and employee-led activities, and technical assistance from CHWs. During the first 6 months, CHWs will work directly with the store staff to plan for structural changes at the store to promote fruit and vegetable (FV) purchasing and consumption. CHWs will deliver store staff training to promote FVs. CHWs will welcome customers into the program at the store by offering social and structural change strategies directed to customers and reinforced by store managers and employees. CHWs will work with employees to deliver a Point of Purchase campaign highlighting recipes and fresh FV sold in the stores. Employees will receive newsletters that reinforce their training. During months 7-12, CHWs will visit the store to support the maintenance of social and structural changes made in the first 6 months.

Primary outcome measure

  • 6-month Fruit and Vegetable Consumption [ Time Frame: Baseline, 6-month ]

Central Contacts and Locations

Central contacts

KeliAnne K Hara-Hubbard, MPH

206-616-9071harak@uw.edu

Amy Hernandez, BS

amyh19@uw.edu

Locations

Northwest Communities Education Center/Radio KDNA

Recruiting

Granger, Washington, United States, 98932

Contacts

Diana Diaz, MS

(509) 854-2222ddiaz@kdna.org

Leonardo Rios, RN

509-854-2222lrios@kdna.org

University of Washington

Recruiting

Seattle, Washington, United States, 98195

Contacts

KeliAnne K Hara-Hubbard, MPH

206-616-9071harak@uw.edu

Amy Hernandez, BS

amyh19@uw.edu

Principal Investigator:

Barbara Baquero, PhD

More Information

Sponsor

University of Washington

Last update posted

Aug 12, 2026

Last verified

Aug, 2026

Keywords

  • Hispanic Americans
  • Rural Population
  • Fruit and Vegetable Consumption
  • Cancer Prevention
  • Chronic Disease Prevention
  • Latino Health

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-10. This information was provided to ClinicalTrials.gov by University of Washington on 2026-08-12.