Recruiting

Communication Campaign

Sponsor:

UNC Lineberger Comprehensive Cancer Center

Code:

NCT07599462

Conditions

Tobacco Products

Cigarettes

Electronic Cigarettes

Eligibility Criteria

Sex: All

Age: 18+

Healthy Volunteers: Not accepted

Interventions

communication

Study Details

Brief summary:

The study is a pilot test of effectiveness of communication campaign ads on interest in quitting combustible cigarettes and e-cigarettes. Over the course of 5 weeks, participants are sent ads that are designed to encourage quitting and then answer surveys.

Conditions

Tobacco Products

Cigarettes

Electronic Cigarettes

Study ID

NCT07599462

Start date

Apr 24, 2026

Status verified date

Jul, 2026

Completion date

Sep, 2026

Anticipated

Primary completion date

Sep, 2026

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 18+

Healthy Volunteers: Not accepted

Inclusion Criteria:

  • use cigarettes every day or some days
  • use e-cigarettes every day or some days
  • age 18 or older
  • ability to read and answer questions in English

Exclusion Criteria:

  • under age 18

Study Design

Enrollment

90 participants

Anticipated

Allocation

Randomized

Intervention Model

Parallel Assignment

Primary purpose

Prevention

Interventions and Outcome Measures

Arms

experimental: Simultaneous quit messages

Participants in this arm receive messages encouraging them to quit both cigarettes and e-cigarettes at the same time.

experimental: Sequential quit messages

Participants in this arm receive messages encouraging them to quit cigarettes first, followed by e-cigarettes.

Interventions

communication

Participants view an image that is an ad designed to encourage them to quit their use of cigarettes and e-cigarettes.

Primary outcome measure

  • Cigarette quit intention [ Time Frame: Measured at baseline (Day 0) weekly surveys (Days 7, 14), post 1 survey (Day 21), and post 2 survey (Day 35) ]

Central Contacts and Locations

Central contacts

M. Justin Byron, PhD

919-966-3292jbyron@unc.edu

Locations

Recruitment is online and national, using existing Qualtrics survey panels

Recruiting

Chapel Hill, North Carolina, United States, 27599

Contacts

M. Justin Byron, PhD

919-966-3292jbyron@unc.edu

More Information

Sponsor

UNC Lineberger Comprehensive Cancer Center

Last update posted

Jul 23, 2026

Last verified

Jul, 2026

Keywords

  • dual use
  • tobacco cesation
  • communication campaign

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-09. This information was provided to ClinicalTrials.gov by UNC Lineberger Comprehensive Cancer Center on 2026-07-23.