Recruiting

Observational StudySocial Media Influences on Engagement and Susceptibility to Non-combustible Tobacco Product Use Among Youth and Young Adults (AYA)

Sponsor:

University of Southern California

Code:

NCT07721883

Conditions

Perceptions of Tobacco Products

Eligibility Criteria

Sex: All

Age: 14 - 17

Healthy Volunteers: Accepted

Interventions

Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

Study Details

Brief summary:

The purpose of this study is to present social media posts with varying combinations of flavor types and mentions of stealth use, to adolescents and determine whether these message characteristics increase adolescents' perceptions of these products and susceptibility to using these products.

Conditions

Perceptions of Tobacco Products

Study ID

NCT07721883

Start date

Jul 1, 2025

Status verified date

Jul, 2026

Completion date

May 1, 2028

Anticipated

Primary completion date

Nov 1, 2027

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 14 - 17

Healthy Volunteers: Accepted

Inclusion Criteria:

High school student
Provides parental consent and youth assent

Exclusion Criteria:

No parental consent or youth assent
Can't read or speak English

Study Design

Enrollment

4500 participants

Anticipated

Allocation

Randomized

Intervention Model

Factorial

Primary purpose

Basic Science

Interventions and Outcome Measures

Arms

placebo comparator: Unflavored tobacco product, no depiction of concealment of product

A picture of a social media post

experimental: Flavored tobacco product, no depiction of concealment of product

A picture of a social media post

experimental: Concept flavor tobacco product, no depiction of concealment of product

A picture of a social media post

experimental: Unflavored tobacco product, depiction of concealment of product

A picture of a social media post

experimental: Flavored tobacco product, depiction of concealment of product

A picture of a social media post

experimental: Concept flavor tobacco product, depiction of concealment of product

A picture of a social media post

Interventions

Each intervention will be a picture of a social media post. The posts will vary (in a 3X2 factorial design) the type of flavor described and whether concealability is described.

The researchers are making stimuli that will appear to be social media posts about tobacco products. They will vary on two dimensions in a 3X2 design:

Type of flavor portrayed (flavored, unflavored, or concept flavor name) Whether the post portrays the tobacco product as concealable

Primary outcome measure

Tobacco product use: Lifetime and past-month use of tobacco products Perceived harm of product Social norms about product use Susceptibility to tobacco use [ Time Frame: Immediately after viewing the stimuli ]

Central Contacts and Locations

Central contacts

Jennifer B Unger, PhD

323-442-8234 unger@usc.edu

Locations

University of Southern California

Recruiting

Los Angeles, California, United States, 90032

Contacts

Jennifer Unger, PhD

3233330580 unger@usc.edu

More Information

Sponsor

University of Southern California

Last update posted

Jul 23, 2026

Last verified

Jul, 2026

Keywords

tobacco, e-cigarette, social media

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-09. This information was provided to ClinicalTrials.gov by University of Southern California on 2026-07-23.