Recruiting

Breakfast Cereal

Sponsor:

General Mills

Code:

NCT07782229

Conditions

Cognition

Eligibility Criteria

Sex: All

Age: 18 - 70

Healthy Volunteers: Accepted

Interventions

Ready-To-Eat Cereal

Study Details

Brief summary:

The purpose of this study is to examine appetite and cognition responses following consumption of a ready-to-eat breakfast cereal.

Conditions

Cognition

Study ID

NCT07782229

Start date

Sep 14, 2026

Status verified date

Aug, 2026

Completion date

Sep 21, 2026

Anticipated

Primary completion date

Sep 21, 2026

Anticipated

Eligibility Criteria

Eligibility Criteria

Sex: All

Age: 18 - 70

Healthy Volunteers: Accepted

Inclusion Criteria:

  • Healthy adults 18-70 years
  • Habitual breakfast cereal consumers (at least several times per month)
  • Body mass index 18.5-29.9 kg/m2 (based on self-reported weight and height)
  • Understand and willing to follow the study procedures, including having access to a tablet or laptop to use the online platforms for appetite and cognition measurement
  • Willing to maintain habitual diet, physical activity pattern, and body weight throughout the trial
  • Willing to abstain from strenuous exercise, consuming alcoholic drinks 24 hours before the test day
  • Willing to provide informed consent to participate in the study

Exclusion Criteria:

  • Age or body mass index outside of the inclusion criteria
  • Pregnant or lactating women, or women who are planning to become pregnant during the study
  • Known food allergies, sensitivities, or intolerance to any food or food ingredients
  • Participating in another clinical trial for food, investigational drug, nutritional supplement, or lifestyle modification
  • Taking medications that affect appetite, metabolism or blood pressure
  • Presence of acute diseases or infection
  • Presence or history of chronic diseases
  • Diagnosed with an eating disorder
  • Restraint eaters as determined by a score >4 from the Dutch Eating Behavior Questionnaire1
  • Lost or gained 5 or more pounds in the past 3-months
  • On a weight loss diet or undergoing intermittent fasting
  • COVID-19 infection within the past 3 months
  • Subjects who do not eat cereal products
  • Subjects who do not understand or are not willing to follow the study procedures

Study Design

Enrollment

184 participants

Anticipated

Allocation

Randomized

Intervention Model

Crossover

Primary purpose

Basic Science

Interventions and Outcome Measures

Arms

experimental: Ready-To-Eat Cereal

Packaged ready-to-eat cereal available in retail stores

no intervention: Control

No intervention (i.e., no food provided)

Interventions

Ready-To-Eat Cereal

Packaged Ready-To-Eat Cereal product available in retail stores

Primary outcome measure

  • Rapid Visual Information Processing Task [ Time Frame: 210 minutes ]
  • Visual Analogue Scales for Appetite [ Time Frame: 240 minutes ]

Central Contacts and Locations

Central contacts

Taylor Banh, PhD

763-764-7600taylor.banh@genmills.com

Locations

Remote

Recruiting

Minneapolis, Minnesota, United States, 55430

Contacts

Taylor Banh, PhD

763-764-7600taylor.banh@genmills.com

More Information

Sponsor

General Mills

Last update posted

Aug 24, 2026

Last verified

Aug, 2026

Keywords

  • cognition
  • appetite

Trial information was received from ClinicalTrials.gov and was last updated on 2026-09-10. This information was provided to ClinicalTrials.gov by General Mills on 2026-08-24.